H&M Foundation – The Billion Dollar Collection

A completely digitally generated model shows sustainable fashion in this spot for the H&M Foundation. I created the rig and did the haircut for Mackevision Hamburg.
The lady’s movements were recorded via MotionCapture and transferred to the 3D figure. Hands and facial animation, however, were keyframed.

From their website: “The fashion industry needs radical change. Sustainable innovation is part of the puzzle and there are plenty of innovations out there. Yet, innovators and entrepreneurs struggle to attract the necessary support to scale up their innovations and create real impact.”